Press Room

Places we’ve appeared:



Twin Cities Live (ABC): Family Meetings for Summer Expectations

Twin Cities Live (ABC): Kids & Money

Twin Cities Live (ABC): Kids and Spring Clothing Allowances

Twin Cities Live (ABC): Older Kids & Money

Twin Cities Live (ABC):  Five Steps to Teach Your Kids About Money

CNBC: How Vacations Can Make Your Kids Financially Savvy

US News & World Report: 10 Ways to Teach Your Kids to Be Savers

Sun Trust: Teach Kids Money Management With Allowances

Television: KARE11 (NBC affiliate) – Lino Lakes Family Teaches Financial Literacy to Kids

Vlog review: By Renae Christine of Rich Mom Business

Radio: The Conversation AM 900 May 3, 2013 (start at 12:50)

Radio: The Conversation AM 900 May 3, 2013 (Highlight exerpt)

Radio: The Conversation AM 900 April 5, 2013 32 Family Finance Experts Reveal Their Top Tips for How Families Can Save Big Money


About The Shroyers

Full bio

Short bio:

Bret and Tracie Shroyer are the authors of Investing in Your 401k Kid: From Zero to Little Financial Genius in Five Easy Steps, a guidebook for teaching kids to be financially savvy.  As the parents of three teenagers, they have learned firsthand what works and more importantly what doesn’t when it comes to teaching kids practical, lasting and memorable lessons about money.

Bret is a financial professional, a fellow of the Casualty Actuary Society and has a BS in mathematics from the University of St. Thomas in St. Paul Minnesota.  Tracie owns her own Virtual Assistant business and has a BA degree in Journalism and Public Relations from the University of St. Thomas.

The Shroyers reside in Minneapolis, Minnesota.

The Shroyers’ Photo


Book Cover Images

Investing in Your 401k Kid cover – large

Investing in Your 401k Kid cover – small


Media Kit

Financial Literacy Month Press Release

Investing in Your 401k Kid Press Release

Tip Sheet

Sample Q&A

Are Your Raising Financially Literate Kids?   A 401k Kid Quiz




TraciePress Room